join the team

The Orlando Fringe Marketing Manager is responsible for collaborating with the Artistic & Marketing Director to create and oversee the execution of marketing plans and communicating the story and brand of Orlando Fringe and Fringe ArtSpace through supporting the individual departments within the organization. The ideal candidate will have extensive marketing & social media strategy experience and comprehensive knowledge of branding. This candidate will have graphic design experience, and will also be an individual who takes direction, leads, and collaborates well. They will have the ability to work with each of the departments within the organization to promote the programs that occur year-round. This candidate works in tandem with the Communications Manager, and under the direction of th Artistic & Marketing Director leads the photography team and marketing interns. The Marketing Manager will report to the Artistic & Marketing Director.

KEY RESPONSIBILITIES: Essential duties and responsibilities include the following. Other duties may be assigned

● Collaborate on the development of strategic marketing plans for all events focused on audience growth and brand recognition with the Artistic & Marketing Director. Take lead on implementation of the strategic plan.

● In partnership with the Artistic & Marketing Director, create and manage the annual marketing budget.

● Create and share relevant reporting, including demographic, growth, marketing, and social media analysis.

● Ensure consistent branding across the organization.

● Assist with event planning and festival management, specifically relating to wayfinding and environmental marketing elements.

● In partnership with the Artistic & Marketing Director, manage and oversee all external written communication including press releases and email marketing campaigns.

● Connect with media outlets and journalists to place stories about company news and other initiatives.

● Create unique content including but not limited to: memes, trend videos, festival photos.

● Assist in development of user-generated-content for all brands in association with Orlando Fringe. Schedule content across the various platforms including Instagram, Twitter, Tik Tok, and Facebook. Work closely with the Artistic & Marketing Director to develop social media campaigns that help to achieve marketing goals for the organization.

● Recommend and plan social media content mix for marketing themes, Fringe culture, current events, and national holidays.

● Manage and share social media editorial calendar.

● Monitor the company’s social media accounts and offer constructive interaction with users

● Conduct ongoing testing of hashtags to identify best hashtags for optimal audience engagement

● Track, interpret, and report on social media metrics to stakeholders

●Collaborate with the Communications Manager to create and design materials and content for all departments and on behalf of the organization, including the digital and print programs for all events, to be approved by the Artistic & Marketing Director and the Executive Director.

● Collaborate with the Artistic & Marketing Director on the advertising and promotion plan, and execute on that plan by purchasing ad spots and creating and delivering all print, digital and video materials.

● Build upon and manage the company’s social media profiles and presence.

● Create, build and maintain all website messaging, design and administration.

● Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.

● Manage various monthly email campaigns, including the template designs, calls-to-action, and content used in email sends to communicate and grow the database of subscribers.

● Collaborate with the Communications Manager and the Artistic & Marketing Director to brand and design assets for merchandise. Lead the order placement of all deliverables.

● Be responsible for the archiving of the organization’s marketing historic records.

SALARY, HOURS, & OTHER INFO

● The position is based at the Orlando Fringe administration office, 812 E. Rollins St. Suite 300, Orlando, FL 32803 with some travel to Fringe ArtSpace, 54 W Church St, Orlando, FL 32801

● This is a full-time, salaried position (equaling 40 hours per week).

● Work Location: Hybrid

● Salary $44,000 annually

● Benefits: monthly stipend for health, dental and vision; paid time off, holidays and flex time; flexible partial work at home

● Preferred start date: Early April, 2023

DESIRED QUALIFICATIONS ● 2-4 years’ work experience in marketing or public relations, preferably for a performing arts or entertainment-based organization

● Ability to analyze marketing data, trends, and insights

● Demonstrated experience developing and implementing strategic marketing plans

● Knowledge of web design and maintenance (WordPress, Elementor, WooCommerce)

● Knowledge of email campaign sites (Constant Contact, MailChimp, etc.)

● Knowledge of ticketing sites (ThunderTix, Vendini, Salesforce, etc.)

● Ability to manage high priority, time sensitive demands and meet deadlines

● Knowledge of Google Docs, Sheets, Forms, and Suite

● Knowledge of Slack

● Attention to detail and highly organized

● Strong leadership and problem solving skills

● Possesses a collaborative spirit

● Strong written, proofreading, and communication skills

● Knowledge of creative software and design software (Adobe, Adobe Illustrator, Photoshop, Illustrator, After Effects, Canva)

● Enthusiasm for working in a creative organization

● Leads with empathy, vision, and high integrity

● Experience building best-in-class live service marketing strategies and executing tactical plans

● Ability to work on own initiative and as part of a team

● Ability to work quickly, accurately, and efficiently

● Demonstrated customer service, project management, and communication skills

So you don’t meet every requirement listed in this job description? Do you think your experience level is not where it needs to be? Studies show that women and people of color are less likely to apply to jobs unless they believe they meet every single qualification. Orlando Fringe is focused on building a diverse, inclusive, and equitable workplace. If you’re interested in this position but your prior experience doesn’t perfectly align with every qualification in the job description, we want you to apply anyway. The right role for you may be right around the corner!

ABOUT THE ORGANIZATION

The Orlando Fringe produces The Orlando International Fringe Theatre Festival, the longest running Fringe in the United States. It is a member of the Canadian Association of Fringe Festivals (CAFF), United States Association of Fringe Festivals (USAFF) and the World Fringe Association and follows the CAFF mandate to remain 100% unjuried, 100% uncensored, 100% accessible for artists and audiences alike, with 100% of ticket sales given back to the artists. Additionally, Orlando Fringe has welcomed a brand new, year-round place to act as an incubator program for our arts community, Fringe ArtSpace. Orlando Fringe is a 501(c)3 non-profit organization

APPLY: Please submit a resume and cover letter to desiree@orlandofringe.org . No phone calls please.

The Festival Operations Assistant is a member of the Orlando Fringe’s operations team reporting to the Operations Director.  He/She/They will be supporting the organization and running of the operations of the Orlando Fringe.  This is a seasonal position and supports the Orlando International Fringe Theatre Festival. If you are associated with a show in the Festival, please do not apply as it is a conflict of interest.

KEY RESPONSIBILITIES

• Handle guest questions and concerns
• Handle vendor questions and concerns
• Be the onsite contact for venue locations
• Assist volunteers with tasks as needed
• Assist Operations Director with tasks as needed

SKILLS/QUALIFICATIONS

• Must be comfortable standing/walking for long periods of time, working outdoors and working long hours
• Highly motivated, goal oriented self-starter with the ability to prioritize and manage multiple tasks and responsibilities
• Must be able to solve problems quickly and effectively
• Team player who can work independently and as part of a team
• Excellent written communication skills
• Must be able to lift, push or pull 50 lbs
• Excellent organizational skills and attention to detail, as well as the ability to manage time and adhere to deadlines
• Must be detail-oriented and have the ability to prioritize and complete projects with discretion and good judgment
• Passion for Orlando Fringe and the Central Florida arts community

HOURS AND WAGES

• The position is based at the Orlando Fringe administration office, 812 E. Rollins Street, Suite 300, Orlando, FL 32803. 
• This is a seasonal position for the Festival only
• $13/hr
• This position is from May 14-30, 2022, approximately 100 hours total

ABOUT THE ORGANIZATION

The Orlando Fringe produces The Orlando International Fringe Theatre Festival, the longest running Fringe in the United States.  It is a member of the Canadian Association of Fringe Festivals (CAFF), United States Association of Fringe Festivals (USAFF) and The World Fringe Association and follows the CAFF mandate to remain 100% unjuried, 100% uncensored, 100% accessible for artist and audiences alike, with 100% of ticket sales given back to the artists. Orlando Fringe is a 501(c)(3) non-profit organization, and receives generous funding from Orange County Arts and Cultural Affairs, United Arts of Central Florida, City of Orlando and the State of Florida Division of Cultural Affairs.

RESUME AND COVER LETTER

Please submit a resume and cover letter to Melissa “Fritz” Fritzinger, Operations Director, fritz@orlandofringe.org. No phone calls please.

The Shuttle Van Driver is a member of the Orlando Fringe’s Operations team reporting to the Operations Director.   He/She/They will be responsible for driving patrons in a 12 passenger van from the Orlando Fringe main campus at Loch Haven Park to our other venues in Downtown Orlando during our 13 day festival.  This is a seasonal hourly position and supports the Orlando International Fringe Festival. If you are associated with a show in the Festival, please do not apply as it is a conflict of interest.

QUALIFICATIONS

• Eligible to work in the U.S.A.
• Must be at least 25 years of age
• Must have a valid driver’s license within the state of Florida (no specialty license required)
• Must agree to a driving record check

KEY RESPONSIBILITIES

• Shifts range between 5-10 hours a day 
• Safely drive and operate the vehicle at all times
• Must be comfortable driving and working in various weather conditions
• Keep the vehicle clean and fueled 

HOURS AND WAGES

• The position is based at the Orlando Fringe administrative office, 812 E. Rollins Street, Suite 300, Orlando, FL 32803.
• This is a seasonal, hourly position between May 17, 2023 through May 29, 2023
• $20/hr
• This position is slated to begin on Wednesday, May 17, 2023.

ABOUT THE ORGANIZATION

The Orlando Fringe produces The Orlando International Fringe Theatre Festival, the longest running Fringe in the United States.  It is a member of the Canadian Association of Fringe Festivals (CAFF), United States Association of Fringe Festivals (USAFF) and The World Fringe Association and follows the CAFF mandate to remain 100% unjuried, 100% uncensored, 100% accessible for artist and audiences alike, with 100% of ticket sales given back to the artists. Orlando Fringe is a 501(c)(3) non-profit organization, and receives generous funding from Orange County Arts and Cultural Affairs, United Arts of Central Florida, City of Orlando and the State of Florida Division of Cultural Affairs.

RESUME AND COVER LETTER

Please submit a resume and cover letter to Melissa “Fritz” Fritzinger, Operations Director, fritz@orlandofringe.org. No phone calls please.